Much poetry that is designated as "poetry" is uncreative, uninteresting free verse; song lyrics, however, rigidly adhere to the poetic standards of rhyme and meter. Songwriter-as-poet and lyrics-as-poetry are particularly apparent in hip-hop or rap, with the musicality reduced to a minimum, and the merit of the art judged not on musicianship but on the imagery and poetry of the verse. Hip-hop is produced and is popular in what seems every language in the world. It's cool to be a "hip-hop artist;" it's dorky to be a "poet," but broad appreciation of evocative and linguistically acrobatic poetry is certain.